3 million people are looking for you. Here's how to reach them.

Genworth has been releasing some great material for working with the LGBT community.

"There are more than 3 million Lesbian, Gay, Bisexual or Transgender people over the age of 55 living in the United States* - and it's a rapidly growing population. From long-term care, to planning for income streams during retirement, or life insurance for their loved ones - the opportunities for you to grow your business abound. 

Genworth has partnered with SAGE, a national organization that provides services and advocacy for the LGBT community to help you learn more about reaching this important market."

*Source: Out and Visible - The experiences and attitudes  of Lesbian, Gay, Bisexual and Transgender older adults, ages 45-75. Harris Poll, SAGE, 2014