The Advisor's View of Long-Term Care Planning

Reaching the LGBT community

Posted by Matt Venhousen | Jun 11, 2015 5:04:00 PM

3 million people are looking for you. Here's how to reach them.

Genworth has been releasing some great material for working with the LGBT community.

"There are more than 3 million Lesbian, Gay, Bisexual or Transgender people over the age of 55 living in the United States* - and it's a rapidly growing population. From long-term care, to planning for income streams during retirement, or life insurance for their loved ones - the opportunities for you to grow your business abound. 

Genworth has partnered with SAGE, a national organization that provides services and advocacy for the LGBT community to help you learn more about reaching this important market."

Webinar: Reaching the LGBT Community*Source: Out and Visible - The experiences and attitudes  of Lesbian, Gay, Bisexual and Transgender older adults, ages 45-75. Harris Poll, SAGE, 2014

Topics: For financial professionals, Advice articles about planning, Current affairs, Sales Tips

Written by Matt Venhousen

Matthew Venhousen is a Marketing Specialist for LTCI Partners, LLC.

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