---
title: Why you shouldn't fear a LTC insurance rate increase conversation
description: Advisors should be comfortable discussion LTC insurance rate increases with clients
image: https://www.ltcipartners.com/hubfs/Rate_Increase-1.jpg
---

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- [The Advisor's View of Long-Term Care Planning](https://www.ltcipartners.com/blog)
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[Jun 3, 2026

### 6 Tax-Smart Strategies to Fund a Long-Term Care Insurance Policy

](https://www.ltcipartners.com/blog/6-tax-smart-strategies-to-fund-a-long-term-care-insurance-policy)

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Oct 1, 2015 • [LTCI Partners](https://www.ltcipartners.com/blog/author/ltci-partners)

## Why you shouldn't fear a LTC insurance rate increase conversation

- [For financial professionals](https://www.ltcipartners.com/blog/topic/for-financial-professionals)

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![](https://www.ltcipartners.com/hs-fs/hubfs/Rate_Increase-1.jpg?width=450&height=253&name=Rate_Increase-1.jpg)Image source: Flickr user FutUndBeidl

Although inforce LTC rate increases are less frequent than they used to be, it's still a major topic with advisors and consumers. In fact, I [wrote about my experience](https://www.ltcipartners.com/blog/how-i-handled-my-in-force-rate-increase) with *my* policy rate increase just a few months ago.

Not surprisingly, many advisors dread making a phone call to clients to discuss a LTC Insurance increase letter from a carrier. In my frequent conversations with advisors asking about how to deal with the rate increases I have developed a few talking points that can be used with consumers to help them make the best decisions. Here's a rundown:

1. **Be empathetic**.  Although we know the reasons for rate increases are justified due to a low interest rate environment (among other factors), the initial reaction should be to allow someone to vent and keep them from making a poor decision such as dropping coverage while emotions are high.
2. **Go back in time.** Revisit the initial reason for the purchase and why planning for care is important. Talk about the factors that went into choosing a particular product at that point in time and why it was a sound decision.
3. **Make them aware of current product premiums. **Run some current premiums for clients - *even using their original issue age* - to show them what a smart decision they made.  Remember, their increased premium will not be more than what is available from the same insurer today.  You can easily run quotes online [using quote calculators like this](https://www.genworth.com/long-term-care-insurance/il/make-a-plan/ltc-insurance-calculator.html) from Genworth.
4. **Consider Options. **Once a policyholder has calmed down they can make rational decisions about their current coverage.  First, confirm they want to continue with the current policy - replacements are rarely a good choice.  Next, compare the current benefit levels with the current cost of care - frequently I've found their policy has actually outpaced LTC inflation. In this case most plans allow a reduction in in-force benefits that will keep premiums similar to current levels.  

Finally, before a decision is made, make a projection of how the plan will perform when care may be needed. As [I discussed in a recent interview](http://www.talkaboutltc.com/2015/09/15/dealing-with-rate-increases) be very cautious if removing inflation protection - some carriers will reduce the benefit back to the original level!

Nobody likes the unexpected, but most people who purchased policies understand that - it's why they bought protection in the first place.  I found that well prepared advisors can actually turn the difficult conversation about rate increases into a positive experience that demonstrates their value to the client.

  

 

 

Want to learn more?  [Check out this slide presentation](http://www.slideshare.net/LTCIPartners/ltc-insurance-rate-increases-what-you-need-to-know) on what people need to know about LTC rate Increases

## Written by [LTCI Partners](https://www.ltcipartners.com/blog/author/ltci-partners)

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