---
title: Why it might be a smart time for carriers to enter the LTC market
description: Find out why it might be time for carriers to enter the long-term care market.
---

## The Advisor's View of Long-Term Care Planning

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- [The Advisor's View of Long-Term Care Planning](https://www.ltcipartners.com/blog)
- [Planning Tips and Carrier News for Advisors](https://www.ltcipartners.com/carriernews)
- [Consumer Planning Blog](https://www.ltcipartners.com/planning-for-long-term-care-in-america)
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[Jun 3, 2026

### 6 Tax-Smart Strategies to Fund a Long-Term Care Insurance Policy

](https://www.ltcipartners.com/blog/6-tax-smart-strategies-to-fund-a-long-term-care-insurance-policy)

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Mar 17, 2014 • [LTCI Partners](https://www.ltcipartners.com/blog/author/ltci-partners)

## Why it might be a smart time for carriers to enter the LTC market

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With LTC sales down in 2013, why are some insurers who currently don't sell LTC visiting the Intercompany LTC Insurance conference in Orlando and considering entering the LTC business now?

The reason is timing.  Today's products, priced with low interest and lapse rate assumptions could prove to be very profitable for carriers.  Some newer carriers also aren't saddled with a large block of in-force business that needs constant managing and in-force premium increases.

New LTC insurers can also develop a product quickly because they can outsource help on pricing, administration, underwriting, claim payments, and distribution.  All of those resources are well represented at the Private LTC Conference ([www.iltciconf.org](http://www.iltciconf.org)) .

Don't be surprised to see new LTC carriers later this year.

 

## Written by [LTCI Partners](https://www.ltcipartners.com/blog/author/ltci-partners)

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