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Sep 5, 2013 • LTCI Partners

Cool video about the connection between LTC claims data and client experience

Insurance is a pretty dry product- so it's no surprise that P & C companies like Allstate try to spice up their image with campaigns such as the "Mayhem" series.

For LTC insurance, it's always hard to make that connection - a tree falling on a house is a much different event than needing care.  This video from Genworth attempts to discuss learning about what people need from a LTC product.  Take a look:

 

Written by LTCI Partners