---
title: How to Position LTC Insurance with Middle Market Consumers
description: LTC Insurance, LTC
---

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[Jun 3, 2026

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](https://www.ltcipartners.com/blog/6-tax-smart-strategies-to-fund-a-long-term-care-insurance-policy)

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Sep 3, 2014 • [LTCI Partners](https://www.ltcipartners.com/blog/author/ltci-partners)

## How to Position LTC Insurance with Middle Market Consumers

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There are about 13 million Americans over the age of 50 with household annual income over $100K, and a large percentage of them own LTC Insurance.

What about the much larger middle market? Can LTC Insurance be a fit for them? Here are some tips on designing LTC plans for *this* market.

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**Remember, starting with a budget is key.**

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## Written by [LTCI Partners](https://www.ltcipartners.com/blog/author/ltci-partners)

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