LTC Awareness Month Series

November is Long-Term Care Awareness Month, and for the first time ILTCI is marking it with two free virtual sessions — each an introduction to the people and conversations you’ll find in Orlando this March.

On 11/19, tune in to hear Steve Cain of LTCI Partners and Matt Majewski of CareScout explore what today’s LTC consumers are buying and what those trends could mean for the future of the industry.

Register once and you’re registered for both sessions.

Long-Term Care Insurance has changed! There are more options and opportunities. Learn about them in this guide we have prepared for you.

What's inside?

• Overview of Traditional and Linked LTC Plans
• Why Planning is more important than ever
  
• Side by Side planning options
• Best practices for LTC Planning conversations

Want to provide some basic consumer education about LTC Planning and LTC Insurance? We've developed a shareable consumer PowerPoint that can be customized with advisor information. It's focused on education and not a particular product.

A two minute video giving an overview of why planning for long-term care is important - you can download and share!

Between Netflix, Amazon Prime, and thousands of podcasts there are a lot of ways you can burn hours! Every once in a while, take a break from entertainment and dip into our library of webinars - including our "This Month in LTC Planning" webinars and product training podcasts. They stream great on a mobile phone, laptop or tablet.

Check out Mutual of Omaha's new sales flyers!

The Have The Talk Before You Need Care flyer provides practical questions to help advisors start the long-term care conversation with clients.

The How Would You Pay for Long-Term Care flyer explores why self-funding may be possible, but not always the most effective approach, and how LTC insurance can offer a more strategic way to plan for future care costs.

The Let Family Be Family flyer highlights how planning for long-term care in advance can help reduce the financial and caregiving burden on family members later.

The Can You Afford Not To flyer outlines reasons to consider putting an LTC plan in place early, including more favorable premiums and greater flexibility in future care options.

Click the button below to access Mutual of Omaha's Long-Term Care Awareness Month Resource Site!

Interested in learning more about National Guardian Life’s traditional long-term care insurance solution? HonestLTC offers comprehensive coverage, highly customizable plan options, and strong value for the premium dollar.

Download the Stay at Home Plan Design flyer to learn more.

Nationwide has created a resource guide to help educate and engage your clients. The 2026 Long-Term Care Toolkit includes links to ready-to-share social media posts, along with product and client guides for CareMatters II and CareMatters Together.

Check out OneAmerica's Long-Term Care Awareness Month flyer. They feature social media content, videos, and consumer-approved brochures.

Explore John Hancock’s Long-Term Care Awareness Month flyer for resources to help clients better understand their longevity preparedness and the potential impact of long-term care costs.

Watch this Long-Term Care Awareness Month event replay featuring Lincoln’s VP of Client Investment Strategies for insights on today’s market environment and emerging trends.

Click the button below to explore Lincoln Financial's Long-Term Care Awareness Month resources! 

Click the button below to access Securian Financial's Long-Term Care Awareness Month Launch Center, featuring prebuilt email campaigns, educational webinars, and a social media library.

Explore Thrivent's Long-Term Care Awareness Month Toolkit, featuring stories, videos, and resources that can help introduce extended care planning and start the conversation with your clients.

Check out CareScout's General Agency Social Media Library for ready-to-use social media posts designed to help you engage producers on impactful, timely topics.

Follow the link below to view a complete list of the carriers we represent. Please note that carrier and product availability may vary based on your organization’s requirements and approved offerings.