---
title: It's not what you say, it's what they hear!
description: Have you ever struggled with the conversation? Let's take a look at how people hear the talk of voluntary benefits.
image: https://www.ltcipartners.com/hubfs/Listen.jpg
---

## Group LTC Benefits Blog

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- [The Advisor's View of Long-Term Care Planning](https://www.ltcipartners.com/blog)
- [Planning Tips and Carrier News for Advisors](https://www.ltcipartners.com/carriernews)
- [Consumer Planning Blog](https://www.ltcipartners.com/planning-for-long-term-care-in-america)
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[Jul 6, 2026

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Mar 6, 2018 • [Steve Cain, CLTC®, Director Sales & Business Development Leader](https://www.ltcipartners.com/group-ltc/author/steve-cain-cltc-director-sales-business-development-leade)

## It's not what you say, it's what they hear!

- [Group LTCI,](https://www.ltcipartners.com/group-ltc/topic/group-ltci)
- [Employee Benefits](https://www.ltcipartners.com/group-ltc/topic/employee-benefits)
- [Multi-life](https://www.ltcipartners.com/group-ltc/topic/multi-life)

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![Listen.jpg](https://www.ltcipartners.com/hs-fs/hubfs/Listen.jpg?width=640&name=Listen.jpg)

             

A lot of people who listen to benefit information tune out... And I'm not surprised! [In this article from Voluntary Benefits Magazine](http://www.voluntarybenefitsmagazine.com/article/how-to-talk-to-employees-about-voluntary-benefits-like-critical-illness-insurance.html) - the real motivations of attending Voluntary Benefits meetings are investigated. They also give us some fantastic bits about talking to people who don't speak insurance. 

**Quick Notes:**

**1. Speak without jargon**

**2. Emphasize what the relevant benefit is**

**3. Cut out the statistics, tell a story instead**

**4. Be consistent**

**5. Always listen**

This is keeping true to the theme of my last blog post talking about some of the [Myths and Realities of LTC](https://www.ltcipartners.com/hubfs/Myths%26Reality.pdf). These are the myths and realities surrounding running voluntary benefits.                   

 

Ready to add Group LTC Insurance to your business/clients’ benefits offering?  Call us at 877-949-4582 x7 or visit us at [https://www.ltcipartners.com/groupltc](https://www.ltcipartners.com/groupltc)

 

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![Steve Cain, CLTC®, Director Sales & Business Development Leader](https://www.ltcipartners.com/hubfs/2020%20Characature%20(Steve%20Cain)%20%232.png)

## Written by [Steve Cain, CLTC®, Director Sales & Business Development Leader](https://www.ltcipartners.com/group-ltc/author/steve-cain-cltc-director-sales-business-development-leade)

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