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A lot of people who listen to benefit information tune out... And I'm not surprised! In this article from Voluntary Benefits Magazine - the real motivations of attending Voluntary Benefits meetings are investigated. They also give us some fantastic bits about talking to people who don't speak insurance. 

Quick Notes:

1. Speak without jargon

2. Emphasize what the relevant benefit is

3. Cut out the statistics, tell a story instead

4. Be consistent

5. Always listen

This is keeping true to the theme of my last blog post talking about some of the Myths and Realities of LTC. These are the myths and realities surrounding running voluntary benefits.                   


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