Long-term care planning is important for everyone, not just for people who can afford the best plans. Long-term care insurance planning shouldn’t be looked at as a get the best plan design or get nothing approach. Many worksites offering long-term care insurance suggest a plan design which is affordable yet will still allow for good coverage when the insured needs the benefits. Steve Cain, principal and national sales leader for LTCI Partners is an advocate for long-term care planning in the industry and realizes the importance for the mass middle to be prepared for a long-term care event. Steve was quoted in Employee Benefit Adviser discussing the importance of planning and working to tailor plan designs for the mass middle. Steve Cain, a principal and national sales leader with LTCI Partners, a Madison, Wis.-based brokerage specializing in LTC insurance, observed, “There’s a resounding trend of carriers and distributors trying to tap into the middle market. For people who have investible assets or a high income, the penetration rate is pretty solid. We’ve done a good job as an industry upstream. The real opportunity is in the mass middle. The carriers are turned on to this.” Read the entire article, New plan designs make long-term care insurance more affordable by Leah Shepherd.