---
title: LTC Industry Update (Commentary from LifeSecure’s CEO)
description: Commentary on the long-term care insurance industry from LifeSecure's President and CEO, Tiffany Albert.
image: https://www.ltcipartners.com/hubfs/comments_on_the_long-termcare_insurance_industry.jpg
---

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- [The Advisor's View of Long-Term Care Planning](https://www.ltcipartners.com/blog)
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- [Consumer Planning Blog](https://www.ltcipartners.com/planning-for-long-term-care-in-america)
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Jan 20, 2016 • [Steve Cain, CLTC®, Director Sales & Business Development Leader](https://www.ltcipartners.com/group-ltc/author/steve-cain-cltc-director-sales-business-development-leade)

## LTC Industry Update (Commentary from LifeSecure’s CEO)

- [Group LTCI,](https://www.ltcipartners.com/group-ltc/topic/group-ltci)
- [LifeSecure](https://www.ltcipartners.com/group-ltc/topic/lifesecure)

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![comments_on_the_long-termcare_insurance_industry.jpg](https://www.ltcipartners.com/hs-fs/hubfs/comments_on_the_long-termcare_insurance_industry.jpg?width=320&name=comments_on_the_long-termcare_insurance_industry.jpg "comments_on_the_long-termcare_insurance_industry.jpg")Carrier exits, suspension of sales, in-force rate increases. Yes – we’ve seen it all over the past 5-10 years in the world of Group & Multi-life long-term care insurance. However, we’ve also seen employer/consumer consciousness and the need for this important planning rise throughout the years.

The marketplace has stabilized and we’ll likely see new entrants in 2016 and beyond. Today’s products are priced more conservatively and carriers who are distributing products have a much better handle on what plagues them and others in first generation products. LifeSecure is somewhat of a newer player (10 years old) in this marketplace, but has quickly become an industry leader.

[![Click here to read the full commentary from LifeSecure](https://no-cache.hubspot.com/cta/default/405630/d0c2ce34-9d5d-473e-bc80-d3decce60a56.png)](https://cta-redirect.hubspot.com/cta/redirect/405630/d0c2ce34-9d5d-473e-bc80-d3decce60a56)

![Steve Cain, CLTC®, Director Sales & Business Development Leader](https://www.ltcipartners.com/hubfs/2020%20Characature%20(Steve%20Cain)%20%232.png)

## Written by [Steve Cain, CLTC®, Director Sales & Business Development Leader](https://www.ltcipartners.com/group-ltc/author/steve-cain-cltc-director-sales-business-development-leade)

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