---
title: Mutual of Omaha- Everyone Loves a Good Story
description: Mutual of Omaha LTC Awareness Month Stories
image: https://www.ltcipartners.com/hubfs/Brokerage/Brokerage%20Logos%20for%20Blogs/Mutual%20of%20Omaha%20Updated.png
---

## Planning Tips and Carrier News for Advisors

- [The Advisor's View of Long-Term Care Planning](https://www.ltcipartners.com/blog)
- [Planning Tips and Carrier News for Advisors](https://www.ltcipartners.com/carriernews)
- [Consumer Planning Blog](https://www.ltcipartners.com/planning-for-long-term-care-in-america)
- [Group LTC Benefits Blog](https://www.ltcipartners.com/group-ltc)
- [On-demand webinar library](https://www.gotostage.com/channel/ltcipartners)

- [The Advisor's View of Long-Term Care Planning](https://www.ltcipartners.com/blog)
- [Planning Tips and Carrier News for Advisors](https://www.ltcipartners.com/carriernews)
- [Consumer Planning Blog](https://www.ltcipartners.com/planning-for-long-term-care-in-america)
- [Group LTC Benefits Blog](https://www.ltcipartners.com/group-ltc)
- [On-demand webinar library](https://www.gotostage.com/channel/ltcipartners)

[Jun 29, 2026

### John Hancock in-force rate action for select states

](https://www.ltcipartners.com/carriernews/john-hancock-in-force-rate-action-for-select-states)

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Nov 12, 2020 • [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

## Mutual of Omaha- Everyone Loves a Good Story

- [Mutual of Omaha](https://www.ltcipartners.com/carriernews/topic/mutual-of-omaha)

- [Tweet](https://twitter.com/share)

Use customer stories to illustrate the need for LTCi ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

| **We’re big fans of the study of behavioral finance.  We’re interested in the “why” – why we think and act the way we do as it relates to planning for our retirement or in our financial lives.  Here’s something we learned (and Mutual of Omaha did too!)…that spewing stats to your clients about Long-Term Care doesn’t work! Stats create debate & often times they destroy empathy. People connect to stories – they can relate or point out examples in their own lives when you share a story.  Storytelling is an effective way to start the conversation about Long-Term Care planning.  Here’s some that you can use from Mutual of Omaha.**     |
| --- |
| November is LTC Awareness Month Share Customer Stories The need for long-term care insurance becomes apparent when you see how it benefits real-life customers. These flyers are learning tools, so they're not approved for consumer use. But that doesn't mean you can't turn the stories into powerful sales tools by describing how an LTCi policy helped these customers and their families.   Thomas's Story Given a life expectancy of six months, Thomas used his policy to get home health care and hospice end-of-life services. View the Flyer ›   John's Story After John suffered a stroke, his wife used the care coordination provision of the policy to help her locate adult day care. View the Flyer ›   Bruce's Story The cash benefit of Bruce's policy gave his wife the flexibility to manage his care and pay for the services he needed. View the Flyer ›   Marilyn's Story Following knee replacement surgery, Marilyn used her policy for services she needed to get back on her feet. View the Flyer › Steve Pike National Sales Director - LTC, DI, CI Brokerage Sales |

|   For producer use only. Not for use with the general public. © 2020 Mutual of Omaha Insurance Company. All rights reserved. 3300 Mutual of Omaha Plaza  \|  Omaha, NE 68175 US     Campaign E3998 466125 |
| --- |

 

![](https://ynzqoopy.emltrk.com/v2/ynzqoopy?d=pat.bradley@ltcipartners.com) ![](https://click.e.mutualofomaha.com/open.aspx?ffcb10-fef6157974620c-fe66177272660d7c7414-fe36157075640475721677-ff60167773-fe6d15717464067e7613-ffce15&d=100136)

## Written by [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

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