It's Hard to Sell Without a Story

Jan 19, 2016 • LTCI Partners

It's Hard to Sell Without a Story

Mutual of Omaha

It's hard to sell without a story

Mutual of Omaha

How LTCi can protect retirement income

LTC Awareness Month

A Long Term Care Marketing Concept
Jan 2016

It’s Hard to Sell without a Story
That's why we created the Marketing Concept Portfolio. This turnkey program includes educational tools and consumer materials to help you tell compelling stories your clients can relate to. Watch a short video to learn more.

Every other month, you'll receive an email highlighting a marketing concept that illustrates how an LTCi policy can solve a problem or meet a specific need.

The Concept:
Using LTCi to Protect Retirement Income

Many times, people put sophisticated plans in place to pay for their lifestyle during retirement. These plans are designed to create an income stream to pay everyday living expenses.

How it Works

Let's say your client has a retirement income stream of $7,000 per month to cover living expenses for the remainder of his life. But with the national average cost of nursing home care approaching $7,000* per month, paying for LTC services could quickly deplete the income he's relying on.

But an LTCi policy with a $7,000 monthly benefit can provide extra funds to help cover the cost of LTC services, leaving your client's retirement income to pay daily, weekly and monthly bills as planned.

*Source: Mutual of Omaha's Cost-of-Care Study conducted by LTCG, 2014; released June 2015

Materials Available

Advisor Training
Key Points

Advisor
Training Presentation

Client
Brochure

Prospecting
Postcard

Want More Concepts?

Go to Sales Professional Access for more information about Concept Marketing plus additional concepts to help you sell the story.

© 2016 Mutual of Omaha Insurance Company. All rights reserved.
3300 Mutual of Omaha Plaza | Omaha, NE 68175

E2588

Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company, 3300 Mutual of Omaha Plaza, Omaha, NE 68175. Mutual of Omaha Insurance Company is licensed nationwide. Affiliates: United of Omaha Life Insurance Company, 3300 Mutual of Omaha Plaza, Omaha, NE 68175. United of Omaha Life Insurance Company is licensed nationwide, except in New York. Companion Life Insurance Company, 888 Veterans Memorial Highway, Suite 515, Hauppauge, NY 11788. Companion Life Insurance Company is licensed in New York.

Each company is solely responsible for its own contractual and financial obligations. Products not available in all states. Some exclusions, limitations and reductions may apply.

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It's Hard to Sell Without a Story

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