Consumer Education

We’ve all heard the expression, "A picture is worth a thousand words". Well, it’s no different when it comes to Long-Term Care Insurance.  

Communication experts share that most consumers learn more by viewing pictures that tell stories vs. text.  And while more people have first-hand experience with Long-Term Care, most people don’t understand how this insurance coverage works. So we helped created a graphic that provides a simple way to explain how this valuable planning tool works…all on the back of a napkin.

The key to effective Long-Term care conversations is to simplify client presentations and synthesize the data from illustrations…and we can help!

Download the Napkin infographic!

Discovering the Value of Long-Term Care Insurance

This powerpoint is educational and can be used during initial long-term care discussions with clients.
For states: AK, AL, AR, CO, GA, IA, ID, IL, KS, KY, MA, MN, MO, MS, OH, RI, SC, TN, UT and WV

Download Powerpoint

Great LTC Education Sites to Share With Your Clients

As an advisor, educating your clients on the need for LTC planning is key. The good news is there is plenty of great long-term care education content that you can easily share with clients. 

1.  Find videos, a cost of care map, graphics and more from Life Happens.

2 Kiplinger has a variety of great long-term care insurance advice articles.          

3 The U.S. Department of Health and Human Services provides a plethora of long-term care planning information, facts and tools. And here's a bonus one, we recently started a consumer friendly blog for you to share with your clients. Our long-term care experts post a new topic every week. You can find the blog at: 

Let's Talk

Conversations that make a difference. View a "Let's Talk" guide from Genworth for helpful advice about starting the long-term care discussion with a loved one.

Download the guide

Infographic Library

You've heard the old adage, "a picture is worth 1000 words." Well, it's true! Infographics allow us to present important information quickly and clearly in a visually appealing manner.

Our infographics include interesting stats, tips and useful information to make having the LTC conversation easier. 

Get full access to our library!