---
title: Selling the Story
description: Selling the story marketing concept from Mutual of Omaha.
image: http://www.mutualofomaha.com/esp/images/spacer.gif
---

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[Jun 29, 2026

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](https://www.ltcipartners.com/carriernews/john-hancock-in-force-rate-action-for-select-states)

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Mar 9, 2016 • [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

## Selling the Story

- [Mutual of Omaha](https://www.ltcipartners.com/carriernews/topic/mutual-of-omaha)

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|   | Mutual of Omaha |
| --- | --- |
|   | Selling the Story: Using LTCi to protect retirement assets |
| Check out this month's marketing concept Selling the Story A Long-Term Care Marketing Concept March 2016 It’s Hard to Sell without a Story That's why we created the Marketing Concept Portfolio. This turnkey program includes educational tools and consumer materials to help you tell compelling stories your clients can relate to. Every other month, you'll receive an email highlighting a marketing concept that illustrates how an LTCi policy can solve a problem or meet a specific need. The Concept: Using LTCi to Protect Retirement Income Many people work a lifetime to accumulate assets designed to provide them with a comfortable retirement. The last thing they want is to have to use those assets to pay for the long-term care services they need. How it Works   Let’s say your client has $200,000 in an account that’s intended to cover living expenses during retirement. She plans to withdraw $7,500 per month. Unfortunately, she may quickly discover her $200,000 won’t last very long or that $7,500 per month won't cover all her expenses, especially if she needs long-term care services. Putting an LTCi policy in place to help cover the cost of care means your client's assets remain protected. Materials Available   Advisor Training Key Points Client Brochure Prospecting Postcard Want More Concepts?   Go to Sales Professional Access for more information about Concept Marketing plus additional concepts to help you sell the story.     © 2016 Mutual of Omaha Insurance Company. All rights reserved. 3300 Mutual of Omaha Plaza  \|  Omaha, NE 68175 E2664 Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company, 3300 Mutual of Omaha Plaza, Omaha, NE 68175. Mutual of Omaha Insurance Company is licensed nationwide. Affiliates: United of Omaha Life Insurance Company, 3300 Mutual of Omaha Plaza, Omaha, NE 68175. United of Omaha Life Insurance Company is licensed nationwide, except in New York. Companion Life Insurance Company, 888 Veterans Memorial Highway, Suite 515, Hauppauge, NY 11788. Companion Life Insurance Company is licensed in New York. Each company is solely responsible for its own contractual and financial obligations. Products not available in all states. Some exclusions, limitations and reductions may apply. 104901 |  |

## Written by [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

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