---
title: Mutual of Omaha's Marketing Idea 9/16
description: Mutual of Omaha 2018 marketing ideas
image: https://app.hubspot.com/phase2/bhecho_files/images/print_this.gif
---

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[Jun 29, 2026

### John Hancock in-force rate action for select states

](https://www.ltcipartners.com/carriernews/john-hancock-in-force-rate-action-for-select-states)

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Sep 19, 2016 • [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

## Mutual of Omaha's Marketing Idea 9/16

- [Mutual of Omaha](https://www.ltcipartners.com/carriernews/topic/mutual-of-omaha)

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Selling the Story: Growing the Benefits of an LTCi Policy

| Mutual of Omaha             A Long-Term Care Marketing Concept September 2016         It’s Hard to Sell without a Story   That’s why we created the Sales Concept Portfolio. This turnkey program includes educational tools and consumer materials to help you tell compelling stories your clients can relate to. Watch a short video to learn more.   Every other month, you’ll receive an email highlighting a marketing concept that illustrates how an LTCi policy can solve a problem or meet a specific need.         The Concept:   LTCi with Benefits that Grow   There’s no one-size-fits-all long-term care policy. Instead, you and your clients tailor a policy to meet their unique needs. That means they have the opportunity to select from a variety of optional benefits, like an inflation protection rider that allows policy benefits to grow over time.           How It Works   Historically, the cost of long-term care services has increased approximately five percent per year, and that trend is expected to continue. Adding an inflation protection rider is a good way to ensure the policy your clients purchase today provides adequate coverage 20 years down the road when they’re likely to need care. It also has the potential to make the policy partnership qualified, which allows your clients to protect a portion of their assets in the event they need to apply for Medicaid.         Materials Available Advisor Training Key Points Client Brochure Prospecting Postcard   Want More Concepts?   Go to Sales Professional Access for more information about Concept Marketing plus additional concepts to help you sell the story.         E2664_0916   Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company, 3300 Mutual of Omaha Plaza, Omaha, NE 68175. Mutual of Omaha Insurance Company is licensed nationwide. Affiliates: United of Omaha Life Insurance Company, 3300 Mutual of Omaha Plaza, Omaha, NE 68175. United of Omaha Life Insurance Company is licensed nationwide, except in New York. Companion Life Insurance Company, 888 Veterans Memorial Highway, Suite 515, Hauppauge, NY 11788. Companion Life Insurance Company is licensed in New York. Each company is solely responsible for its own contractual and financial obligations. Products not available in all states. Some exclusions, limitations and reductions may apply. 105101                                           |
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## Written by [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

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