---
title: Mutual of Omaha- Commitment to LTCI Market
description: Mutual of Omaha expressed their commitment to the LTCI Marketing
image: https://www.ltcipartners.com/hubfs/Brokerage/Brokerage%20Logos%20for%20Blogs/Mutual%20of%20Omaha%20Updated.png
---

## Planning Tips and Carrier News for Advisors

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- [The Advisor's View of Long-Term Care Planning](https://www.ltcipartners.com/blog)
- [Planning Tips and Carrier News for Advisors](https://www.ltcipartners.com/carriernews)
- [Consumer Planning Blog](https://www.ltcipartners.com/planning-for-long-term-care-in-america)
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[Jun 29, 2026

### John Hancock in-force rate action for select states

](https://www.ltcipartners.com/carriernews/john-hancock-in-force-rate-action-for-select-states)

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Oct 5, 2021 • [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

## Mutual of Omaha- Commitment to LTCI Market

- [Mutual of Omaha](https://www.ltcipartners.com/carriernews/topic/mutual-of-omaha)

- [Tweet](https://twitter.com/share)

Mutual of Omaha provides protection that endures. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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| Long-Term Care Insurance Our Commitment Endures |
| --- |
| Through two World Wars, the Great Depression and all the economic challenges since, we have kept the promises we've made to our customers, helping us build a company known for its trustworthiness and fortitude. We sold our first long-term care insurance policy in 1987. Since then, we've been committed to delivering long-term care solutions to our customers, and we continue to invest resources into growing and refining our LTCi business year over year. The following content was designed to help you promote MutualCare® Solutions to your agents confidently, knowing that Mutual of Omaha will be here for you now and into the future. Watch the Video Protection that Endures Producer Video - Start by watching a video covering our commitment to LTCi solutions. Download Our New Sales Ideas Middle Market Clients - Help agents understand the middle market buyers - their motivations, needs and hesitancies when it comes to LTCi. LTCi vs. Medicare and Medicaid - Help agents coach their clients to make a good decision about their future by explaining the difference between government entitlement programs. Overcoming Objections - Anticipate client objections to purchasing an LTCi policy with prepared responses. Use Our Marketing Solution Center Campaign Marketing Solution Center Campaign - We have an entire Marketing Solution Center campaign designed to help you share this message with your producers, including email templates, banner ads and social media. Explore Campaign So, share our message and help agents understand that when they sell a policy with Mutual of Omaha, it's one clients can count on - now and into the future. That's Protection that Endures. Tess Grace Senior Vice President Brokerage Sales |

![](https://ai9lt1wl.emltrk.com/v2/ai9lt1wl?d=pat.bradley@ltcipartners.com) ![](https://click.e.mutualofomaha.com/open.aspx?ffcb10-fef7177276630d-fe5116797d67007b7213-fe36157075640475721677-ff971577-fe6d15717464067e7613-ffcd16&d=100150&bmt=0) 

## Written by [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

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