---
title: Bridge by EquiTrust:  tax-advantaged LTC coverage
description: EquiTrust has created a flyer for advisors to help clients turn taxable gains into tax-free LTC benefits.
image: https://www.ltcipartners.com/hubfs/EquiTrust%20Logo.png
---

## Planning Tips and Carrier News for Advisors

- [The Advisor's View of Long-Term Care Planning](https://www.ltcipartners.com/blog)
- [Planning Tips and Carrier News for Advisors](https://www.ltcipartners.com/carriernews)
- [Consumer Planning Blog](https://www.ltcipartners.com/planning-for-long-term-care-in-america)
- [Group LTC Benefits Blog](https://www.ltcipartners.com/group-ltc)
- [On-demand webinar library](https://www.gotostage.com/channel/ltcipartners)

- [The Advisor's View of Long-Term Care Planning](https://www.ltcipartners.com/blog)
- [Planning Tips and Carrier News for Advisors](https://www.ltcipartners.com/carriernews)
- [Consumer Planning Blog](https://www.ltcipartners.com/planning-for-long-term-care-in-america)
- [Group LTC Benefits Blog](https://www.ltcipartners.com/group-ltc)
- [On-demand webinar library](https://www.gotostage.com/channel/ltcipartners)

[Jun 29, 2026

### John Hancock in-force rate action for select states

](https://www.ltcipartners.com/carriernews/john-hancock-in-force-rate-action-for-select-states)

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Sep 20, 2024 • [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

## Bridge by EquiTrust:  tax-advantaged LTC coverage

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Help clients cover all the bases in their retirement strategy

|   SALES WEEK EquiTrust New Business Processing Standards = 5-8 business days (For in-good-order business, from application received to issue or request transfer of funds.) HELP CLIENTS TURN TAXABLE GAINS INTO TAX-FREE LTC BENEFITS Bridge® provides LTC coverage with tax perks If you have clients planning to use a taxable vehicle to cover potential long-term care (LTC) costs, it’s time to let them know there’s a more tax-friendly solution.   Offer up the possibility of using a 1035 exchange to transfer a Non-Qualified taxable annuity into Bridge.1 What’s the advantage? If your clients experience a qualifying LTC event and use the money in their annuity to cover associated expenses, the cost basis and the gain are available tax-free.2 See how it works: View flyer   Start the conversation today The Bridge microsite has everything you need to learn about, market and sell Bridge. Bridge microsite   Don't miss our limited-time premium bonus boost! Offer clients an extra 2%3 on their premium bonus with this limited-time offer — ending September 30, 2024. To receive the higher premium bonus, applications must be received by EquiTrust via mail, fax, E-Application or Upload a Doc no later than 5:00 p.m. Central time on September 30, 2024. Get the details   2025 EquiTrust Producer Incentive Trip Visit Agents.EquiTrust.com to check your qualification status for the 2025 EquiTrust Producer Incentive Trip to stunning Turks & Caicos. Check trip status   Want to talk through Bridge? Call Sales Support at 866-598-3694 or email Sales.Support@EquiTrust.com.  866-598-3694  \|   Sales.Support@EquiTrust.com   \|  Agents.EquiTrust.com Active Member 1 Subject to IRS daily maximum. 2 If under the age of 59½ at the time of withdrawal, an additional 10% IRS penalty may be imposed. 3 Premium bonus increased by 3% on MarketForce Bonus Index® in CA.   Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStopSM Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. 1718-BRG-EM-SW (09-24) FOR PRODUCER USE ONLY 7100 Westown Parkway, Suite 200 West Des Moines, IA 50266 © EquiTrust 2024. All rights reserved. |
| --- |

## Written by [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

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