---
title: Bridge by EquiTrust - equip your clients to age independently
description: For Advisors Only -- Bridge offers your clients a path to indepenence
image: https://www.ltcipartners.com/hubfs/EquiTrust%20Logo.png
---

## Planning Tips and Carrier News for Advisors

- [The Advisor's View of Long-Term Care Planning](https://www.ltcipartners.com/blog)
- [Planning Tips and Carrier News for Advisors](https://www.ltcipartners.com/carriernews)
- [Consumer Planning Blog](https://www.ltcipartners.com/planning-for-long-term-care-in-america)
- [Group LTC Benefits Blog](https://www.ltcipartners.com/group-ltc)
- [On-demand webinar library](https://www.gotostage.com/channel/ltcipartners)

- [The Advisor's View of Long-Term Care Planning](https://www.ltcipartners.com/blog)
- [Planning Tips and Carrier News for Advisors](https://www.ltcipartners.com/carriernews)
- [Consumer Planning Blog](https://www.ltcipartners.com/planning-for-long-term-care-in-america)
- [Group LTC Benefits Blog](https://www.ltcipartners.com/group-ltc)
- [On-demand webinar library](https://www.gotostage.com/channel/ltcipartners)

[Jun 29, 2026

### John Hancock in-force rate action for select states

](https://www.ltcipartners.com/carriernews/john-hancock-in-force-rate-action-for-select-states)

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Jul 26, 2024 • [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

## Bridge by EquiTrust - equip your clients to age independently

- [EquiTrust](https://www.ltcipartners.com/carriernews/topic/equitrust)

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Be a part of the caregiving solution with Bridge by EquiTrust

|   SALES WEEK EquiTrust New Business Processing Standards = 5-8 business days (For in-good-order business, from application received to issue or request transfer of funds.) BRIDGE OFFERS YOUR CLIENTS A PATH TO INDEPENDENCE Not having a long-term care strategy can be costly — both financially and personally It’s a fact — 70% of people turning 65 today will need long-term care (LTC) services or support in their remaining years.1   But standalone LTC insurance can be expensive and difficult to obtain. And relying on friends and family for care can result in strained relationships, and physical and emotional exhaustion for the caregiver. Bridge® by EquiTrust combines a fixed index annuity and long-term care benefits, plus the NeverStopSM Health Coaching and Rewards Program. Bridge offers a solution As they age, Bridge can empower your clients to maintain their independence. In fact, by participating in a wellness-focused lifestyle through NeverStop, you clients could even delay, shorten or even avoid the need for LTC services or dependence on others for care.   Watch the NeverStop video to get the details. Learn more on the Bridge microsite Find everything you need to learn about, market and sell Bridge. Visit Bridge microsite   Don't miss our limited-time premium bonus boost! Offer clients an extra 2%2 on their premium bonus with this limited-time offer — now available through June 28, 2024! Get the details 2025 EquiTrust Producer Incentive Trip Paradise awaits! The qualification period is underway — we’re taking our top 40 producers to magnificent Turks & Caicos. Learn more   Office closure EquiTrust offices will be closed on Wednesday, June 19, and reopen on Thursday, June 20.   Have a question about the advantages of Bridge? Call Sales Support at 866-598-3694 or email Sales.Support@EquiTrust.com. 866-598-3694  \|   Sales.Support@EquiTrust.com   \|  Agents.EquiTrust.com Active Member 1 “How Much Care Will You Need?”; Department of Health and Human Services; Administration on Community Living; https://acl.gov/ltc/basic-needs/how-much-care-will-you-need; accessed May 9, 2024.   2 Premium bonus on MarketForce Bonus Index™ increased by 3% in CA.   Contract issued on Form Series ICC12-ET-EIA-2000(11-21) or ET-EIA-2000(12-21). Riders issued on ICC17-ET-FIXED-MVA(02-17); ICC18-430-NHW(06-18) or 430-NHW(08-03); ICC16-ET-TI(10-16) or ET-TI(10-16). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21).   EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.  1378-BRG-EM-SW (06-24) FOR PRODUCER USE ONLY 7100 Westown Parkway, Suite 200 West Des Moines, IA 50266 © EquiTrust 2024. All rights reserved. |
| --- |

## Written by [LTCI Partners](https://www.ltcipartners.com/carriernews/author/ltci-partners)

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