20-IS-LIFE-GEN-0411 - 2020 - LTC Awareness Email Header_v2

November is Long Term Care Insurance Awareness Month, the campaign aimed at educating Americans about the importance

of owning Long-Term Care Insurance. This is an excellent opportunity for you to reach out to your clients and prospects

about LTCI and expand your LTCI practice. Here are some great resources to get the conversation started.


LTC 2.0 - The New Era of Planning eBook

What's inside?

  • Overview of Traditional and Linked LTC Plans
  • Why Planning is more important than ever
  • Tax Advantages
  • Side by Side planning options
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Life Happens

Life Happens is the leading Insurance awareness non-profit with compliance friendly material for LTC Insurance Awareness Month.

What you need to know about Long-term Care Insurance and Hybrid Policies


Life + Long-Term Care Insurance

Life and Long-Term Care Insurance work great together!  
We've compiled eight creative sales ideas - Download them here.




Customizable Consumer PowerPoint

Want to provide some basic consumer education about LTC Planning and LTC Insurance?  We've developed a consumer PowerPoint that can be customized with advisor information.  Download it here!


Benefits Quarterly on Postemployment Benefits

Long-Term Care Insurance: An Underappreciated Postemployment Benefit

  • Helping employees manage Long-Term Care costs
  • Why employers may want to off LTC Insurance as an Employee Benefit
  • Advantages and Disadvantages of different policies
Benefits Quarterly

LTCI Partners On-Demand Webinar Library

Between Netflix, Amazon Prime, and thousands of podcasts there are a lot of ways you can burn hours!  Every once in a while take a break from entertainment and dip into our library of webinars - including our "This Month in LTC Planning" webinars and product training podcasts.  They stream great on a mobile phone, laptop or tablet. Check it out!

This week in product


Limited & Extended Care Planning Center

With November being Long Term Care Awareness Month, NAIFA is on a missing to increase awareness for how we can better serve main street American families & Businesses. Join them November 10-12, 2020 for a special virtual event with renowned leaders in the long term care sector of the financial services industry.





Mutual of Omaha

Check out Mutual of Omaha’s Marketing Solutions Center for LTC Awareness Month.  They feature promotional copy, banner ads, and flyers specific to Awareness Month. All material will be available now through the end of November.

Spread through Social Media: Here's a document explaining everything!

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National Guardian Life

Download the easy-to-read chart comparing the premiums and popular features of NGL's EssentialLTC product to various carriers.  


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Have you checked out Nationwide CareMatters III, a Life/LTC plan with guaranteed pay periods to age 100, a cash benefit and unique inflation options?  You need to. Take a look at Nationwide's extended-care resource guide





Use Securian's e-toolkit to help educate and engage prospects. Help prospects get the facts about long-term care and motivate them to start making a plan of their own.

Long-term Care (LTC) consumer social media e-toolkit

LTC Awareness Month marketing plan

SecureCare video resource library

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Use OneAmerica's social media campaign to educate your client's with facts and stories on Long-term care insurance and Alzheimer's Disease.

LTC Awareness Social Media Campaign



Lincoln Financial Group

Lincoln has just introduced their latest flagship Hybrid product, MoneyGuard III. Consumers can visit their long-term care planning page for great educational material!


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Please Note: we’ve listed all carrier partners of LTCI Partners because we value their content. However, some products may not be available to all advisors/broker-dealers and some products may be supported directly by carriers.