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This November marks the 14th anniversary of Long Term Care Awareness Month, the campaign aimed at

educating Americans about the importance of owning Long-Term Care Insurance. 

This is an excellent opportunity for you to reach out to your clients and prospects about LTCI and expand your LTCI practice. 

Here are some great resources to get the conversation started.


The story line is the same plot you and your clients tell in their own narrative… daily. The story is so real to many of us and planning ahead for Long-Term Care can really make a difference in your clients’ lives. Watch the trailer here.


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LifeHappens - The leading Insurance awareness non-profit with compliance friendly material for LTC Insurance Awareness Month.



Take the Genivity HALO Care Cost Assessment. As part of our Underwriting Partner program, this assessment will help determine your longevity and out-of-pocket care costs and make sure it fits into your financial plan.

See the future, so we can plan for it. Health and care costs projections are critical to a healthy financial plan. Let's get them right, together. 


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Aging well is not a myth, read this well written piece in Forbes, 9 Myths About Aging And Long-Term Care For Dummies


LTCI Partners Consumer Education Material

Everything for Awareness Month from infographics to educational site to share with your clients. Take a look. 

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Take a look at the OneAmerica LTC Awareness Month campaign; The Great America Income Gap. Your clients may plan for the retirement of their dreams – only to face a great retirement income gap.


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Mutual of Omaha

Check out Mutual of Omaha’s Marketing Solutions Center for LTC Awareness Month.  They feature promotional copy, banner ads, and flyers specific to Awareness Month. All material will be available now through the end of November.  


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LTCI Partners Infographic Library

LTCI Partners has a dedicated infographic library, perfect for Long-Term Care Awareness Month. Get full access for November. 

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Download the LTC Awareness Fact of the Day series of infographics from National Guardian Life.  


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LTCI Partners Video Library 

View our on demand video library for our webinar series "This Month in LTC Planning. 


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Lincoln Financial Group

What would your clients do if their health suddenly changed? Take a look at four Lincoln MoneyGuard client profiles with the flex-pay options that may work best. Also, download the Lincoln MoneyGuard Resource Guide Powerpoint presentation.


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Group LTC Benefits Blog

Even though it is Awareness Month, we understand that it's not an easy conversation for benefits brokers…but it's a necessary one! That's where you come in. No stats or fear tactics -- we have to help employers and employees clients understand how serious the problem is, and how to do something about it. 

To schedule a client discussion or walk-through case studies, please connect with us at (877) 949-4582 x7 or   


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Check out this Wall Street Journal feature “Long-Term-Care Insurance Isn’t Dead. It’s Now an Estate-Planning Tool”.



Please Note: we’ve listed all carriers partners of LTCI Partners because we value their content. However, some products may not be available to all advisors/broker-dealers and some products may be supported directly by carriers.